A whitepaper is an informational document usually issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer. White papers are also used as a method of presenting government policies and legislation and gauging public reaction.
The purpose of a whitepaper is to promote a certain product, service, technology, or methodology, and to influence current and prospective customers’ or investors’ decisions.
While brochures and other marketing materials might be flashy and include obvious sales pitches, a white paper is intended to provide persuasive and factual/technical evidence that a particular offering is a superior method of solving a problem or challenge.
In general, white papers are at least 2,500 words in length and are typically written in an academic style.
